Unless your business is truly one-of-a-kind, you’re going to have competitors. This article provides several ways you can stand out from that competition, allowing you to gain and keep more customers.

Focus on Customer Service

As one CEO told Inc.com, stellar customer service is a way to both keep existing customers and attract new ones through customer referrals. Instruct your employees to prioritize the customer’s experience with every decision they make. Gather customer feedback in whatever manner you can, and then act on that feedback to improve your business. If a customer is unhappy, do your best to solve their problem, and if a customer is satisfied, ask them to spread the word.

Prioritize Honesty

Honesty is extremely important in the business world, especially when something goes wrong: Mistakes happen, but a surefire way to make them worse is to lie about the situation. If your company fails in some way, let the affected parties know as soon as you can. That way, you can work toward a solution rather than trying to bury the problem.

Make Guarantees

While you don’t want to make promises you can’t keep—see the tip about honesty above—making guarantees and sticking to them is another way to stand out from your competition. Guarantees show confidence in your product, and they can generate the same feeling in your customers.

Build a Brand

People have finite attention spans and more options than ever, which means that to truly stand apart from the competition, your company needs to build a brand that people will remember. Giving or hosting podcast interviews, writing blog posts, and making appearances at events are ways that you can help boost your company’s image and position it ahead of its competitors in people’s minds.

For more tips on business success, take a look at the rest of the content on Rotay Capital Finance’s blog.